Telegram Marketing Glossary

Advertising cost per 1,000 post views.

The ways a Telegram channel owner earns money from their audience.

Using AI to rewrite content in a new style while preserving meaning.

Comprehensive analytics data about a Telegram channel's performance.

Gradually increasing automation activity for new accounts to avoid detection.

Automatic publication of posts on a schedule without manual intervention.

An automation worker that posts AI-generated comments to a Telegram channel's discussion group on a schedule.

Adding random variation to scheduled posting times.

Automated pausing of posting activity during specified quiet hours.

A URL that opens a specific location within the Telegram app.

Clickable buttons embedded directly below a Telegram message.

Practices to avoid Telegram blocking automated channel activity.

Permissions granted to channel administrators.

The unique public handle of a Telegram channel (e.g. @example).

Official Telegram verification mark for authentic channels.

Networks of fake accounts artificially inflating subscriber counts.

A one-way channel where only admins can post.

A post set to publish automatically at a specified future date and time.

A web standard for subscribing to content updates from websites.

The specific topic or audience segment a channel focuses on.

A schedule that organizes planned posts over time.

The tone and voice used in channel posts.

Percentage of subscribers who leave a channel over a period.

Rate at which a channel gains new subscribers over time.

Percentage of viewers who clicked a link in a post.

The percentage of subscribers who viewed a post.

A single instance of a post being displayed to a user.

Total number of unique users who saw a post.

Number of times a Telegram post has been seen.

A feature where Premium subscribers boost a channel to unlock perks.

A Telegram account controlled by software instead of a person, built via the Bot API.

A Telegram Premium feature that turns a personal account into a business profile with automated greetings, quick replies, and business hours.

Animated, brand-specific emoji that Telegram Premium users can use in place of standard emoji.

A unique @handle for an individual Telegram account, separate from a channel's username — "handle" and "username" mean the same thing on Telegram.

Tapping a hashtag in a Telegram post to find other posts using the same tag.

A shareable link that lets someone join a private channel or group without an admin adding them.

A web app that runs directly inside Telegram, without leaving the chat.

Telegram's paid subscription offering exclusive features to users.

An image or animation sent as a reaction or standalone message, organized into shareable sticker packs.

Threaded sub-discussions inside a large Telegram group, organized like channels within a group.

When users share a post from one channel to another.