Metrics

Impression

A single instance of a post being displayed to a user.

An impression occurs each time a Telegram post is displayed on a user's screen. In Telegram's context, impressions are closely equivalent to views since the platform counts actual reads rather than just delivery. For advertising purposes, advertisers typically buy based on impressions (CPM model) rather than clicks.

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Metrics

ERR (Engagement Rate Reach)

The percentage of subscribers who viewed a post.

Advertising

CPM (Cost Per Mille)

Advertising cost per 1,000 post views.

Metrics

Reach

Total number of unique users who saw a post.

Metrics

Views (Post Views)

Number of times a Telegram post has been seen.

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Advertising AI & Content Analytics Anti-Ban Automation Bots & Automation Channel Management Channel Quality Channel Types Content Calendar Content Sources Content Strategy Growth Metrics Telegram Features Virality

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