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Metrics

Impression

A single instance of a post being displayed to a user.

An impression occurs each time a Telegram post is displayed on a user's screen. In Telegram's context, impressions are closely equivalent to views since the platform counts actual reads rather than just delivery. For advertising purposes, advertisers typically buy based on impressions (CPM model) rather than clicks.

Related Terms

Views Reach CPM

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Metrics

ERR (Engagement Rate Reach)

The percentage of subscribers who viewed a post.

 Advertising

CPM (Cost Per Mille)

Advertising cost per 1,000 post views.

 Metrics

Reach

Total number of unique users who saw a post.

 Metrics

Views (Post Views)

Number of times a Telegram post has been seen.

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Advertising AI & Content Analytics Anti-Ban Automation Bots & Automation Channel Management Channel Quality Channel Types Content Calendar Content Sources Content Strategy Growth Metrics Telegram Features Virality

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