Metrics

CTR (Click-Through Rate)

Percentage of viewers who clicked a link in a post.

CTR measures how many viewers clicked on a link within a Telegram post compared to total views. A good Telegram CTR is 2–8%. Higher CTR indicates strong audience interest and effective call-to-action copy. Inline buttons typically achieve higher CTR than text links.

Formula

CTR = (Clicks / Views) × 100%

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Metrics

ERR (Engagement Rate Reach)

The percentage of subscribers who viewed a post.

Advertising

CPM (Cost Per Mille)

Advertising cost per 1,000 post views.

Metrics

Views (Post Views)

Number of times a Telegram post has been seen.

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