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Advertising

CPM (Cost Per Mille)

Advertising cost per 1,000 post views.

CPM (Cost Per Mille) in Telegram advertising refers to the cost an advertiser pays per 1,000 views of a sponsored post. Typical Telegram CPM ranges from $2–$15 depending on niche, audience quality and channel engagement. Crypto and finance channels command the highest CPMs.

Formula

CPM = (Total Ad Spend / Total Views) × 1,000

Related Terms

ERR CPC Reach Monetization

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Metrics

ERR (Engagement Rate Reach)

The percentage of subscribers who viewed a post.

 Metrics

Reach

Total number of unique users who saw a post.

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